Kroger tests mobile coupons

03/9/2008 | Advertising Age (tiered subscription model)

Kroger Co. is partnering with five major CPG marketers -- Procter & Gamble Co., Clorox Co., Del Monte Foods, General Mills and Kimberly-Clark Corp. -- for the beta launch of a wireless coupon service. Shoppers can store discount offers on cell phones and redeem the items at Kroger outlets.

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Advertising Age (tiered subscription model)

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