Top CPG marketers, Kroger want consumers to "clip" mobile coupons

03/9/2008 | Advertising Age (tiered subscription model)

Kroger Co. is partnering with five major CPG marketers -- Procter & Gamble Co., Clorox Co., Del Monte Foods, General Mills and Kimberly-Clark Corp. -- for the beta launch of a wireless coupon service that uses Cellfire, a marketing application for mobile phones. Rather than clipping coupons from newspapers, shoppers can store discount offers on their phones and redeem the items at Kroger outlets, according to this article.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY