Absolut touts moderation

03/9/2009 | NYTimes.com

A new Web campaign by Porter Novelli for vodka brand Absolut encourages revelers to take it down a notch. The campaign includes a text-messaging feature called "Text the Moment," which allows participants to send themselves reminders on the theme of moderation.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY