Ben and Jerry's slams rival's smaller "pint"

03/9/2009 | Advertising Age (tiered subscription model)

Premium ice cream brand Ben & Jerry's has termed a move by rival Haagen-Dazs to reduce its pint container from 16 ounces to 14 ounces as "downright wrong," according to a message on the Ben & Jerry's Web site. Haagen-Dazs, on its own site, cited increased costs for ingredients and manufacturing as the reason for the shrinkage.

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