Consumer responsibility theme of new credit-card campaigns

03/9/2009 | Advertising Age (tiered subscription model)

Major credit card companies Visa, MasterCard, American Express and Discover are emphasizing personal financial responsibility in their current marketing efforts, according to this article. Visa is promoting its debit functions as an alternative to cash or checks, while American Express is pushing its charge cards that require the balance be paid each month, and Discover Financial Services has unveiled an online "spend analyzer" tool to help cardholders manage their accounts.

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