Consumers benefit when big brands jump in to social media

03/9/2009 | Mashable

While some of Twitter's contingent might claim the microblogging service "sold out" when it allowed big brands such as VirginAmerica and Starbucks to start tweeting, Trendstream's Tom Smith is of the opinion that adding larger brands to the mix does a lot of good for social media. Most important, the more these conglomerates use social media, the more they have to interact with customers and develop "stronger position[s] on environmental issues, product standards, and consumer and worker rights," Smith says.

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