Quaker sows its oats with new campaign

03/9/2009 | Reuters

A new campaign for PepsiCo's Quaker brand describes whole-grain oat as a "super grain" that is healthful and inexpensive. The campaign promotes all Quaker products, including cooking oats, instant oatmeal, granola bars and Quaker Life and Quaker Oatmeal Squares cereals.

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