Adult incontinence products step into view

03/9/2010 | Brandweek

Adult incontinence brands Poise, Depend and Tena are running campaigns and launching products for the category. Kimberly-Clark is running ads starring Whoopi Goldberg for its Poise brand and has made its Depend offerings gender-specific. Meanwhile, rival brand Tena is launching a female incontinence pad called Tena Ultra Thins.

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