Premium crackers campaign gets an American accent

A Premium saltines cracker campaign from the Nabisco division of Kraft Foods marks the first U.S. campaign for the brands since 1986. Ads showing the cracker splashing into bowls of soup have been running in Canada since fall and were given a different song for American audiences.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY