Steakhouse's social strategy is well done

03/9/2010 | Chain Leader (free registration)

Morton's The Steakhouse, a Chicago-based chain, is embracing social tools, says Senior Vice President of Marketing and Communications Roger Drake. The chain uses YouTube to promote events where sports stars wait tables and launched promotions where bloggers got free burgers and Twitter users could score complimentary bar snacks. "We can see on a daily basis by engaging with our online guests through social networking that we're driving more business to our Morton's steakhouses," Drake says.

View Full Article in:

Chain Leader (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY