Curated sites are the human face of e-commerce

03/9/2012 | eMarketer

Many e-commerce sites use Netflix-style algorithms to serve up product recommendations to their customers -- but some are falling back on human curation to facilitate product discovery. The hand-curated sites tend to offer far fewer products than automated rivals, but users say that's part of their appeal. "Curated e-commerce is becoming recognized by both retailers and shoppers for its simplicity and ability to help fill an online void," says analyst Krista Garcia.

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