How to make Facebook users look beyond your profile photo

03/9/2012 | ZDNet

Facebook users make snap judgments about one another based on profile photos, and typically only turn to profile text to inform their judgments when a profile photo offers an unusual or negative impression of its subject, researchers say. That suggests brands should consider using quirky or unusual images on their pages, Emil Protalinski writes. "If a profile picture fits what [Facebook users] expect, they are unlikely to dig for more information before forming an impression," Protalinski writes.

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