Automakers ride Jimmy Fallon truck buzz

Chevrolet, Ford and Ram are among those using social media to pressure Jimmy Fallon after the "Tonight Show" host mentioned his plan to purchase a truck with his first paycheck from the show. On Twitter, @FordTrucks tweeted that Fallon should get a 2015 F-150 King Ranch, and @Chevrolet suggested its popular Silverado model. Chrysler Group's Ram drove one of its 2014 Ram 1500 models to 30 Rockefeller Center and parked it outside, tweeting at Fallon to take it for a test drive.

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