Report: Instagram, Omnicom sign $50M deal

03/9/2014 | Bloomberg

Facebook's Instagram has made an ad agreement worth $50 million with Omnicom Group, according to this report. The deal allows Omnicom clients to show video and image ads to Instagram users, though the partnership doesn't appear to alter Instagram's promise to show users a limited number of ads. "Omnicom shares our passion for and understanding of the mobile Instagram community," said Instagram Director of Market Operations Jim Squires.

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