Cigarette marketing under radar, but still potent

03/10/2006 |

Although cigarette sales have sunk to a 55-year low, in part because of government restrictions on advertising and the increasing number of public smoking bans, manufacturers are still far outspending anti-smoking groups with largely stealth campaigns using direct mail, coupon promotions and customer databases. While tobacco companies are increasing spending on such marketing efforts, anti-smoking groups are struggling to fund their initiatives.

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