Reckitt's $600 million account under review

03/10/2006 | Adweek

London-based Reckitt Benckiser, marketer of products including Clearasil, Veet and Air Wick, has asked three incumbent shops -- McCann Erickson, Euro RSCG and JWT -- to each create a TV spot for each one of its brands, as part of a review of its estimated $600 million account. Reckitt Benckiser will keep two of the three agencies in its global roster.

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