Three shops vying for $200 million GM dealer account

03/10/2006 | Adweek

Three incumbent agency teams are competing in a review for General Motors' newly aligned, estimated $200 million regional dealer account for Buick, GMC and Pontiac. In the running are: Interpublic Group's Lowe and McCann Erickson, each paired with Jay Advertising; and Publicis Groupe's Leo Burnett and Martin Retail Group. In related news, GM's $50 million Parts and Service Goodwrench advertising account, currently held by Leo Burnett, Detroit, is also in review, but it's not known which shops are participating.

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