Google deploys targeted ads

03/10/2007 | Wall Street Journal, The

Targeted ads, or addressable ads, which bring the right commercial to the right viewer at the right time are seen as the next Holy Grail for cable companies, and Google reportedly has joined the quest. The Wall Street Journal reports that since last year, Google has run a test that serves up targeted ads to cable provider Astound Broadband's customers in the Concord, Calif., area.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA