Google deploys targeted ads

03/10/2007 | Wall Street Journal, The

Targeted ads, or addressable ads, which bring the right commercial to the right viewer at the right time are seen as the next Holy Grail for cable companies, and Google reportedly has joined the quest. The Wall Street Journal reports that since last year, Google has run a test that serves up targeted ads to cable provider Astound Broadband's customers in the Concord, Calif., area.

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Wall Street Journal, The

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