"Idol" sings happy ratings tune

03/10/2008 | Advertising Age (tiered subscription model)

"American Idol," which continues to be a ratings powerhouse for Fox, is one of the few bright spots for the networks in a season disrupted by the writers strike. However, Fox and rival networks are struggling to attract viewers to such supernatural-themed shows as "New Amsterdam" and "Terminator: The Sarah Connor Chronicles," according to this article.

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