Mistakes to avoid when protecting your online reputation

03/10/2008 | Wall Street Journal, The

When faced with the online ire of a vindictive customer or disgruntled employee, common corporate tactics are either to ignore the problem, litigate or try to spend their way out of the situation. The authors of this article suggest that the simplest way to handle threats to a company's online reputation is to take the problem seriously, and treat the aggrieved parties with respect.

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Wall Street Journal, The

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