Report: MySpace to outearn Facebook in 2008

03/10/2008 | Brandweek

Although reports indicate MySpace sells ads at about one-half the CPM rate of rival social network Facebook, eMarketer is predicting that MySpace will rake in about $850 million in ad dollars this year, while Facebook will earn an estimated $205 million. MySpace boasts a larger user population than rival Facebook, and has more ad slots per page.

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