Good, bad consumer-generated media deserve a response

03/10/2009 | PR Squared

Just because the future of marketing will be about curating brand-related consumer-generated media (CGM) doesn't mean you'll be able to ignore the media, who are less than complimentary of a company's mission or product. As SHIFT Communications' Todd Defren points out, "Whether you ignore 'bad CGM' or not, Google still indexes and reveals everything."

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