IPG's Brien warns of possibility of reduced ad spend

03/10/2009 | Reuters

Interpublic Group advertising exec Nick Brien is predicting that U.S. ad budgets could shrink by as much as 20% this year. Research, by IPG's Mediabrands, where Brien is chief executive, also suggests that the economic recession is changing the way consumers view spending in a manner that could last beyond the current fiscal crisis. Brien said: "We're telling clients that while budgets may be cut, don't cut innovation or your commitment to emerging technologies. Because this is where you'll find consumers."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA