Moms love social media, but how do you reach them?

03/10/2009 | iMedia Connection

Women 25 to 54 with children in their household -- aka moms -- are one of the fastest growing demographics on social networking sites, having gone up nearly 50% on Facebook since November 2007. While many brands aren't doing too much just yet to reach out to mothers using social networks, some are trying and succeeding. (Tide's style tips from Tim Gunn for MySpace moms.) Others are learning lessons the hard way. (Motrin's legendary MotorinMom's flop.)

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