Online publishers increasing their diet of direct-response ads

03/10/2009 | Advertising Age (tiered subscription model)

With fewer branding dollars being spent online, publishers are agreeing to host more direct-response ads, per this article. "Ultimately, the economy is what it is, and ad networks are finding that it is easier for them to get direct-response ads right now than it is to get brand dollars," said J.T. Batson, a VP at the Rubicon Project.

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