Who will rep combined Merck and Schering-Plough?

03/10/2009 | Advertising Age (tiered subscription model)

Merck & Co. in 2008 spent $296.1 million in measured media -- minus national spot radio and online -- per TNS Media Intelligence, while Schering-Plough spent $449.6 million. Omnicom Group shops DDB and BBDO Worldwide, New York, handle creative for some Schering-Plough brands, and do work for Merck as well. According to this article, a consummated merger could bode well for Omnicom.

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