Electronic Arts to handle its own ad sales

03/10/2010 | Mediaweek

Electronic Arts, starting with this summer's release of "Madden NFL11," will handle all of its ad sales internally and will stop working with in-game firms Massive and IGA Worldwide. The move will allow the game maker to streamline its ad process and to create campaigns with better integration.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY