First lady challenges software makers to join anti-obesity campaign

03/10/2010 | Google

First lady Michelle Obama is calling on video-game and software developers to design applications that encourage children to adopt a healthier lifestyle. As part of her "Let's Move!" campaign against childhood obesity, the Apps for Healthy Kids challenge offers winners a share of $40,000 in federal prize money. Developers who create programs that help parents choose healthier foods for their children will be eligible for a separate allocation of cash prizes as well.

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