A fresh idea in the recycling space

03/10/2010 | SMSmallBiz.com

Ron Gonen founded RecycleBank as a way to help cities reduce the trash going into their landfills. In Philadelphia, New York and elsewhere, residents can earn points for recycling, then spend their points for consumer goods offered through the company's Web site. "We're going into suburban and urban neighborhoods and urging them to make an environmental impact," Gonen says of the company, which is expected to be profitable next year.

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