HP readies campaign to tout its capabilities beyond printers

03/10/2010 | Wall Street Journal, The

Hewlett-Packard is looking to educate consumers that it has expanded beyond being just a printer company, and will spend $40 million on an eight-week marketing campaign featuring celebrities to get its message out. "Awareness of what we do has not kept pace with [our] expansion," said Michael Mendenhall, HP's marketing chief.

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Wall Street Journal, The

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