Niche networks are fair game for social marketers

03/10/2010 | Convince & Convert

Marketers should look beyond the big 4 social networks for new branding opportunities, writes Jay Baer. Sure, some niche networks -- like StachePassions, a site for mustache aficionados -- are a little odd, but their interest-based communities are easy targets for focused marketing campaigns. "Somebody's 'strange' social network is someone else's potentially thriving customer community," he notes. "When you stick 100% to the Big 4, you miss those opportunities."

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