Report: Mobile b-to-b spend to take 38% hit in 2010

03/10/2010 | ClickZ

B-to-b firms in 2010 will cut their mobile marketing budgets by 38% from $325 million last year to $202 million, according to a report from Outsell. The drop is likely because of a "first year post-recession effect" that is not expected to last beyond 2010, said Chuck Richard, vice president and lead analyst at Outsell.

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