E-book lending grows in popularity

03/10/2011 | Wall Street Journal, The

New sites such as BookLending.com and Lendle.me that allow consumers to borrow and lend eBooks for Amazon's Kindle and Barnes & Noble's Nook have been growing in popularity in recent months. Some publishers worry the ability to borrow e-books could have a detrimental effect on sales, but lending sites say they have the potential to increase e-book sales after borrowers discover a new author or series.

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