How to optimize your website to make more sales

03/10/2013 | Duct Tape Marketing

Businesses may be able to generate more business by testing and improving their websites, writes Chris Goward, founder of WiderFunnel. You should try to define your value proposition and create a sense of urgency in the minds of your customers, he writes. Make your content as relevant as possible, and eliminate distractions that could sidetrack your customers.

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