Mikesell's CEO builds on 100 years of quality

03/10/2013 | Smart Business online

Chuck Shive, who became president and CEO of Mikesell's Snack Foods in May, is working to build the company's century-old potato chip brand. The company updated its packaging, changed its slogan to reflect its history and added two flavors -- sweet chili and sour cream, and Tucson spice. "It's not a quick fix. Our point of rebranding and upgrading our packaging was not so we could do it every couple of years," Shive says.

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