Selecting the right social media tools to build your business

03/10/2013 | Dynamic Business online (Australia)

Using free social media marketing initiatives can be a good way for businesses to create buzz and encourage current customers to make additional purchases, writes Lauren Fried. Companies should also consider using paid advertising on social media, which can help them to generate leads and promote brand awareness. "Facebook ads and LinkedIn ads can be used to dramatically increase market reach or engagement, especially to build an initial audience," she writes.

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Dynamic Business online (Australia)

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