Draftfcb is rebranded as FCB

Draftfcb has rebranded itself as FCB, reverting to the name of the Chicago-based shop that merged with Draft in 2006. The FCB moniker will include various local elements in each operating market, such as adopting FCB Chicago in Chicago and FCB Garfinkel in New York, a nod to Lee Garfinkel, that market's creative leader. "We are intrinsically local, and this celebrates local creativity and local spirit," says FCB Global CEO Carter Murray.

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