Health care companies and social entrepreneurship are a natural fit

03/10/2014 | Medical Marketing & Media

Social business is social entrepreneurship that combines profit with a social purpose, and health care industry players are naturally positioned to engage in social business, writes Amy Fry, Boehringer Ingelheim's vice president of public affairs and communications. For example, Boehringer Ingelheim supports a participant-controlled, cross-disease registry that connects patients with researchers seeking clinical trial participants. Companies interested in social business can provide resources and support to small organizations, provide financial backing for promising ventures and help their employees engage in strategic volunteerism, Fry writes.

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