Marketers begin to embrace diverse American families

The modern American family has become a diverse mix, and marketing is finally catching up. A new 30-second spot from Honey Maid is a strong example, because it shows real families including a same-sex couple bottle-feeding their son, dads with tattoos and a happy mixed-race family of five all holding hands. "This is a recognition that the family dynamic in America is evolving. ... We've evolved, too," said Mondelez marketing director Gary Osifchin.

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