Wall Street Journal's branded content studio debuts

03/10/2014 | Adweek

The Wall Street Journal's new native ad production arm, WSJ. Custom Studios, today is debuting its first branded-content product, called "Narratives," in a campaign for Brocade. For The Wall Street Journal, native ads are defined as clearly labeled storytelling content that has the same quality as its journalism pieces. "Creative content, including infographics and enhanced video, is a key element of our clients' marketing," said Trevor Fellows, global head of ad sales.

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