BBDO West hopes to win $100M California lottery account

03/11/2004 | Advertising Age (tiered subscription model)

Omnicom Group's BBDO West in San Francisco is the front-runner, for now, to win the California Lottery's $100 million annual ad account. The situation remains uncertain because a final contract has yet to be signed and the fickle lottery commission has dumped three other ad agencies since 2001.

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