Internet advertising up 20% in 2003

03/11/2004 | BtoB

Online advertising recovered significantly in 2003, buoyed by a 75% increase in automotive industry business and new interest in rich media ads, according to a joint report issued by Doubleclick and Nielsen//NetRatings. "Most traditional advertisers are heavily skewed toward brand advertising, and ads with video and TV embedded in them gave many of them a reason to reconsider online advertising," said Nielsen//NetRating's Charles Buchwalter.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO