Internet advertising up 20% in 2003

03/11/2004 | BtoB

Online advertising recovered significantly in 2003, buoyed by a 75% increase in automotive industry business and new interest in rich media ads, according to a joint report issued by Doubleclick and Nielsen//NetRatings. "Most traditional advertisers are heavily skewed toward brand advertising, and ads with video and TV embedded in them gave many of them a reason to reconsider online advertising," said Nielsen//NetRating's Charles Buchwalter.

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