Revlon gets creative, media makeover

03/11/2005 | Advertising Age (tiered subscription model)

Revlon, which spent an estimated $72 million on advertising in 2004, has named Publicis Groupe's Kaplan Thaler Group as its creative agency and Aegis Group's Carat to handle media duties for its cosmetics and a yet-to-launch fragrance called Flair. Incumbent Deutsch competed in the review to renew both its media and creative chores, as did Berlin Cameron/Red Cell.

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