HBO, Postal Service highlight "power of the letter"

03/11/2008 | NYTimes.com

HBO is teaming up with the U.S. Postal Service for a multiplatform push to promote both the cabler's upcoming miniseries about Founding Father John Adams and the "power of the letter." Adams and his wife, Abigail, shared a passion for letter writing that helped inspire the campaign, from Civic Entertainment Group, New York, which includes a microsite created by AKQA.

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