Investors and Web stats

03/11/2008 | Slate

A report on Google's ad performance issued in February by comScore and later clarified by the head of the research company, reportedly influenced a fall in the search giant's stock price. According to this article, many investors fail to grasp that Web stats don't reflect actual click totals, but are projections based on panels of users.

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SmartBrief Job Listings for Media

Job Title Company Location
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