NCAA Championship game spots nearly sold out

03/11/2008 | Mediaweek

CBS only has about 5% of its ad space left to sell for the telecast of the NCAA Men's Basketball Championship tournament, according to John Bogusz, EVP, sales and marketing for CBS Sports. The network, which is charging a reported $1.4 million for a 30-second spot in the championship game telecast, expects to gain about $450 million in TV ad sales for the broadcast and an additional $21 million from online streams.

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