Report: More kids juggling TV, online media

03/11/2008 | MediaPost Communications

Nearly two in three U.S. children ages 9 to 17 surf the Web and watch TV at the same time, with nearly half multitasking in this way anywhere from three times a week to many times per day, according to a study by Grunwald Associates. The report also found 73% of such children practice "active multitasking," in which they are driven by content on one platform to check out another platform.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY