New Filet-O-Fish campaign goes viral

03/11/2009 | Adweek

A campaign for McDonald's Filet-O-Fish sandwich featuring a wall-mounted novelty bass singing a "Gimme back that Filet-O-Fish!" jingle has racked up more than 300,000 views on YouTube in recent weeks. The spot by ad shop Arnold is part of McDonald's annual Filet-O-Fish campaign that runs during Lent.

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