The ad industry, to head off the potential for increased government regulation, must act responsibly by not making false promises, protecting consumer privacy and being open about its practices -- and be prepared to defend itself to critics, according to Deborah Platt Majoras, VP-general counsel at Procter & Gamble. "The road ahead is not going to be easy, but we are not helpless," Majoras said in a conference address. "The industry has been far more responsible than we get credit for. It's time that we backed up rhetoric with facts,"
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