Retro boxes: General Mills gets it; Tropicana doesn't

03/11/2009 | Adweek

The retro boxes for Lucky Charms, Trix and other General Mills cereals work because they are simple, bring back memories and keep icons such as the Trix bunny and Cocoa Puffs bird, Adweek columnist Barbara Lippert says. By contrast, the failed Tropicana package redesign was drained of meaning and looked generic.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY