Retro boxes: General Mills gets it; Tropicana doesn't

03/11/2009 | Adweek

The retro boxes for Lucky Charms, Trix and other General Mills cereals work because they are simple, bring back memories and keep icons such as the Trix bunny and Cocoa Puffs bird, Adweek columnist Barbara Lippert says. By contrast, the failed Tropicana package redesign was drained of meaning and looked generic.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA